
How to Use a Mutual Action Plan to Test Whether a Deal Is Real
The Mutual Action Plan as a Lie Detector (with Kaveh Pazooki from Surfe)
Kaveh Pazooki, founding account executive at Surfe, uses the mutual action plan as a lie detector. In his words, it vets whether or not the deal is real. He gives the prospect deliverables and checks whether they actually execute on them.
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